Beef Market Central Update Released

Cattle feeders now have three options – Select, Choice or Prime – for staying up-to-date with the cattle markets and industry news with the Beef Market Central™ app update. The update also includes an enhanced real-time price index and cattle market ticker for an even better user experience. From real-time market information to end-of-day cattle reports, there are features to fit the needs of every producer. Users can download, update or upgrade Beef Market Central through the app store; new users can visit beefmarketcentral.com for more information. 

Like the first edition of Beef Market Central, the update was designed with extensive input from producers to help ensure it is easier to access the information they utilize most. Dusty Markham, commercial cattle business director for DVAuction, says producers involved in the daily business of buying and selling cattle, speak highly of the value Beef Market Central brings them. “Beef Market Central simplifies and expedites keeping up with the cattle market, while providing clarity to the current market trends. While they’re out checking cattle, they can just stop and look at the markets and catch up on business right there. That’s a huge benefit to individuals working in this industry,” Markham said. Producers can access any of the new versions from a computer in the office, or on a smart phone or tablet.

The Select option provides access to the futures markets, news and weather, while the upgrade to Choice – available by providing an email address and answering a few questions – delivers access to the latest national cattle prices and the cattle analyzer section. One Merck customers can utilize the Prime membership, which includes all of the real-time information at your fingertips: market summaries, the national feeder cattle ticker, sales reports, quick reports and the top daily sales. Prime also allows users to create and save custom reports.

Jim Miles, beef cattle marketing lead for Merck Animal Health, says the new update allows cattle producers to choose a version that’s right for them. “While Prime offers the complete package of features, some producers will find that the Select or Choice options will continue to fit their needs.” Miles says he hopes Beef Market Central will continue to serve as a valuable asset to producers across the country.  “We’ve tested this app with hundreds of producers, and I always hear stories about how this app is making it easier for producers to keep up with market information and organize cattle reports.”
About Beef Market Central
Beef Market Central is proudly brought to you by Merck Animal Health, in coordination with DVAuction and Drover’s. The goal of Beef Market Central is to make a cattle producer’s day a little easier by bringing the latest in cattle market real-time information through one dashboard. For more information on Beef Market Central, please visit www.beefmarketcentral.com.