Demonstrating its continuing, strong commitment to America’s cattle industry, Merck Animal Health recently conducted a series of Responsible Beef Workshops to help empower cattle feeders to create and tell their story about responsible beef production.
The Responsible Beef initiative is designed to help members of the cattle industry demonstrate their vital role in delivering safe, wholesome beef products.
A look at consumers’ evolving expectations of beef.
Most consumers are satisfied with the choices available to them when it comes to purchasing beef products. However, conflicting messages from anti-agriculture activists, media and even the celebrity community can make a trip to the grocery store a daunting task.
As our world continues to grow, cattle feeders are faced with the challenge of feeding more people with fewer resources. By practicing responsible beef production, today’s cattle feeders are feeding a larger population – with the same amount of cattle as five decades ago – and managing to reduce their carbon footprint. See the infographic below for more information about how cattle feeders are improving our world, and producing safe and sustainable beef.
As a sign of their commitment to producing responsible beef and community involvement, Cactus Feeders added the following sentence to their company's mission statement: " Feeding a hungry world, starting with family, friends and neighbors."
The millennial generation, individuals born between 1980 and 2000, account for more than 80 million consumers. Because 92 percent of this population eats beef, it’s an increasingly important group to discuss beef preferences. Consumer studies indicate that millennials like the taste of beef, but need to be educated on beef basics.