Demonstrating its continuing, strong commitment to America’s cattle industry, Merck Animal Health recently conducted a series of Responsible Beef Workshops to help empower cattle feeders to create and tell their story about responsible beef production.
The Responsible Beef initiative is designed to help members of the cattle industry demonstrate their vital role in delivering safe, wholesome beef products.
A look at consumers’ evolving expectations of beef.
Most consumers are satisfied with the choices available to them when it comes to purchasing beef products. However, conflicting messages from anti-agriculture activists, media and even the celebrity community can make a trip to the grocery store a daunting task.
As our world continues to grow, cattle feeders are faced with the challenge of feeding more people with fewer resources. By practicing responsible beef production, today’s cattle feeders are feeding a larger population – with the same amount of cattle as five decades ago – and managing to reduce their carbon footprint. See the infographic below for more information about how cattle feeders are improving our world, and producing safe and sustainable beef.
Jesse Larios, manager at Foster Feed Yard, knows the importance of staying involved in his local community. Through his involvement with groups such as 4-H and FFA, Jesse hopes to pass along his passion for agriculture to future generations.
Paul Cameron, owner of Mesquite Cattle Feeders Inc., in Brawley, Calif., is helping save the owl population in his community.