Jerry Bohn is a firm believer in being an ambassador of his feedyards and of the industry.
Jesse Larios, manager at Foster Feed Yard, knows the importance of staying involved in his local community. Through his involvement with groups such as 4-H and FFA, Jesse hopes to pass along his passion for agriculture to future generations.
Demonstrating its continuing, strong commitment to America’s cattle industry, Merck Animal Health recently conducted a series of Responsible Beef Workshops to help empower cattle feeders to create and tell their story about responsible beef production.
The Responsible Beef initiative is designed to help members of the cattle industry demonstrate their vital role in delivering safe, wholesome beef products.
A look at consumers’ evolving expectations of beef.
Most consumers are satisfied with the choices available to them when it comes to purchasing beef products. However, conflicting messages from anti-agriculture activists, media and even the celebrity community can make a trip to the grocery store a daunting task.