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Community Stories

 
 

Opening Doors and Welcoming Visitors

Published Jul 07, 2014

Jerry Bohn is a firm believer in being an ambassador of his feedyards and of the industry.

 

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Spreading the Message to Future Generations

Published Dec 17, 2013

Jesse Larios, manager at Foster Feed Yard, knows the importance of staying involved in his local community. Through his involvement with groups such as 4-H and FFA, Jesse hopes to pass along his passion for agriculture to future generations.

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Community Catalysts Help Cattle Feeders Share Their Stories

Published May 23, 2013

Demonstrating its continuing, strong commitment to America’s cattle industry, Merck Animal Health recently conducted a series of Responsible Beef Workshops to help empower cattle feeders to create and tell their story about responsible beef production.

The Responsible Beef initiative is designed to help members of the cattle industry demonstrate their vital role in delivering safe, wholesome beef products.

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Today’s Beef Consumer

Published May 23, 2013

A look at consumers’ evolving expectations of beef.

Most consumers are satisfied with the choices available to them when it comes to purchasing beef products. However, conflicting messages from anti-agriculture activists, media and even the celebrity community can make a trip to the grocery store a daunting task.

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